During the creation of your content strategy, you need to ask yourself (and your team) a lot of questions.
Of course, you could just make one up on the fly based on what you think (or hope) is going to work out for you, but that’s definitely not the approach you want to take.
Today, we will be discussing 5 of the most basic (and also the most important) questions you need to get answers for, to create a good content strategy.
#1. Which Keywords Do You Rank for?
Understanding which keywords will help you get the most out of your content is just as important as producing quality content.
Before you choose the keywords you want to rank for, it is extremely important to scan the situation in your niche, figure out which keywords your competitors are using as well as which ones are the most popular amongst searchers.
To do that, you’re going to need the help of keyword rank tracking software. Linkio has a huge listicle with more info on the best rank trackers available out there.
Pick one you’re most comfortable with using and don’t be afraid to see what your competition us up to since sometimes they will have some hidden gems you wouldn’t have come up with yourself.
#2. What Are You Trying to Achieve?
The whole point of using a content strategy is for it to help you keep your goals in front of you, track progress towards them, and, of course, achieving them.
And, obviously, to achieve a goal you first need to set it.
Think of what you seek to achieve. Is it a simple sales increase you’re after? Maybe you want to attract a new audience? Boost conversions? Establish stronger connections with your customers?
Regardless of what your end goal is, a strong content strategy will help you achieve it.
#3. What Is Your Audience Like?
In order to market your content, you need to know who to market it to. Knowing your users “in the face” is more important than you think.
To create content that engages with your audience, you need to know what they’re after, what they like, and what types of content they prefer.
Alexa is a good tool for analyzing your audience’s demographic.
Besides, every business has at least a general idea of what their customers are like. Creating a customer persona is an amazing way of combining all of your audience’s traits, needs, and wants into a single imaginary person which you can look at any time to have a better idea of what you should be producing for them.
#4. Which Channels Will You Use to Distribute Content?
This question ties in with the previous one. Certain audiences are easier to reach through certain channels, and if your audience are keen users of social media (for example), it would make sense to reach them through there.
If, on the other hand, most of your traffic comes from organic search, you should focus on maximizing your visibility in SERPs to take advantage of it.
#5. When Will You Upload?
An organized upload schedule can do way more good to your blog than you might initially think. By uploading regularly you will be able to keep your users engaged and waiting for the next upload.
You also need to figure out the best time to upload for your audience. For example, if your readers are morning social media scrollers, you should probably upload early.
Bonus #6: Who Will Be Responsible for What?
A content strategy also serves as an organizational tool. By assigning specific tasks to specific members of your team as well as providing them with guides as to what their final product should be like, you’re optimizing your workflow by an enormous amount.
That’s it for today, and I hope you found these questions useful!