Sony Launches the A7R III full frame Mirrorless Camera in India

Sony has launched the A7R III full frame mirrorless camera in India. The camera was launched by Sony at an event in New York and is an updated version of A7R II that was launched in the year 2015. The body of the camera has been priced at Rs. 2,64,990 and has gone on sale already, and the lens has been priced at Rs. 1,09,990.

The latest version offers numerous features as compared to the older version like that of faster burst shooting, better autofocus performance. Getting into the details of the latest model, the sensor remains the same as that of the older version which is 42.4 megapixel BSI CMOS sensor, but the front end has a new LSI, and this has helped in speeding up the red out speed of the sensor. The speed of the BIONZ X image processor is also fast as compared to the previous version. It is about 1.8 times faster than the previous version. It is with the help of this feature only that the camera’s burst shooting speed is two times as that of the previous version, and that too at 10fps, no matter whether you use a mechanical shutter or an electronic shutter. This feature lets the user shoot 76 uncompressed raw images and 28 uncompressed raw images. Unlike the previous version, the maximum ISO has been upgraded to ISO 32000, earlier it was at ISO 25600. Autofocus speed has also improved to a large extent. The video quality of the camera is at 4k and few high sensitivity features have reduced the noise. This allows the user to shoot in higher resolution, and this gives the user a better a detailed and dynamic image.

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The image sensor Exmor R CMOS has helped in the improvement of light collection efficiency, and that has led to the improvement in high sensitivity and low noise performance. The camera also has a software installed known as Imaging Edge and this software helps the user in pre- processing to post- processing. A new feature, known as Pixel Shift Multi Shooting mode has also been introduced in the latest version. This feature helps in creating a super- high resolution composite image. A lot of work has been done on the battery life of the model and the battery in the latest version is around 2.2 times the capacity of the older version. The latest version also has Wi-fi and this allows in the transfer of files to a smartphone, tablet and computer or any other server for that matter. The camera has a total of 399 phase detection auto focus points and 425 contrast autofocus points, and that has made its speed twice as that of the older version.

The latest version also includes OLED electronic viewfinder, dual SD card slots and also USB type C port. This USB type C port helps in stable power supply and also helps in transferring the images at a faster pace.  A joystick for navigation has also been included by the company along with a moving focus point and also an AF ON button. The user can save the content in the system in a variety of ways like that of JPEG, RAW recording, separate image, relay recording or a movie recording and many other ways. This version is compact and lightweight as compared to its previous version. The weight of the body is 657g. The camera also comes with Quad- VGA OLED Tru- finder that utilizes the Zeiss coating in order to help in reducing the reflections and it also comes with a customizable frame rate that gives the user an option of either 50 fps or 100 fps.

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